By Ivana | 23/03/2019 | Uncategorized | No Comments
Every day, we see new small hospitality businesses opening across Greece, where I live. Unfortunately, most of them—especially restaurants and other food and beverage businesses—end up closing within a short time. The problem isn’t usually a lack of passion or experience in the industry; it’s the absence of an external, objective view of the business’s operations.
Running a business is a bit like appreciating a painting—you need to step back a few meters to see the whole picture. This is where a consultant becomes invaluable, particularly during the crucial opening stage. A consultant provides the broader perspective and strategic insight that many small business owners lack.
Let me share five key reasons why hiring a consultant can make the difference between success and failure in the hospitality industry:
A consultant can help you refine and streamline your concept. For example, you might have a long and diverse menu, but it may not align with the preferences of your target market. A consultant will assess all aspects of your business, from the menu to the atmosphere, and suggest adjustments to make sure your offering matches customer expectations.
Defining a clear and cohesive concept from the start increases your chances of standing out in a competitive market.
The hospitality industry is, at its core, the “people pleasure industry.” Success depends heavily on the people you hire. From waitstaff and housekeepers to travel agents and managers, having the right team in place is essential.
A consultant can assist you in identifying the right candidates and creating an effective training program to ensure they deliver exceptional service. Proper training helps your team understand customer needs, anticipate issues, and provide a seamless experience—all of which drive customer satisfaction and loyalty.
I’ve seen many businesses invest heavily in property—restaurants, hotel apartments, and villas—under the assumption that higher costs will guarantee profitability. Unfortunately, that’s not always the case.
A consultant will help you develop a sound financial plan, analyze costs, and determine whether your investment is likely to generate the desired return. They can also advise you on managing expenses and improving profitability without compromising quality.
Marketing is the cherry on top of your business. You could have a beautifully designed hotel, a top-tier restaurant, and well-trained staff—but without effective marketing, your business might still struggle.
A consultant can create a tailored marketing strategy, identifying the right channels and messaging to attract your target audience. Whether it’s social media, influencer partnerships, or local promotions, a smart marketing plan is crucial for building visibility and driving customer engagement.
My professor, Giannis Couis from Intercollege in Cyprus, used to say, “We need to read the customer’s mind.” At the time, it seemed amusing, but over the years, I’ve realized how true it is.
A consultant helps you gain a deeper understanding of your customers’ needs and preferences. They’ll analyze customer feedback, market trends, and competitor performance to help you anticipate customer behavior and adjust your offerings accordingly.
Success in the hospitality industry requires more than just knowing how to cook great food or provide comfortable accommodations. It’s about strategy, planning, and understanding the bigger picture.
Hiring a consultant gives you access to expert knowledge and an objective perspective—critical elements for making smart decisions and staying competitive in a tough industry. Investing in a consultant isn’t just an expense; it’s an investment in the future of your business.
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